Run content experiments

Content experiments randomly assign learners to one of several variants of the same content — e.g. a short video explanation vs a long text explanation of the same concept. Useful for evidence-based course design when you have the volume.

Studio → Settings → Group configurations. Experiment Group Configurations live on the same page as content groups (further down once added).

Realistic expectations

For a Liverpool Dental CPD course you probably need at least 200 learners per variant before the comparison is meaningful. Below that, run it as a learning exercise but don’t claim significance.

How to set one up

1. Studio → Settings → Group Configurations → Add an Experiment Group Configuration.
2. Define your variants (typically two: A and B).
3. In a unit, drop a Content Experiment component.
4. Add variant content inside the experiment block.

Each learner is randomly assigned to a group on enrolment. They stay in the same group throughout the course.

Measuring outcomes

Use the Problem Grade Report and filter by group. Compare:

• Mean score on the experiment-adjacent assessment.
• Time spent on the variant content.
• Drop-off rate after the experiment unit.

When to use cohorts instead

If you want to deliberately show different content to different learners (not random), use Content Groups + Cohorts — not experiments.